Family businesses are an often overlooked form of ownership. Yet they are all around us – from neighborhood mom-and-pop
stores and the millions of small and mid-size companies that underpin many economies to household names such as BMW,
Samsung, and Wal-Mart Stores.
One-third of all companies in the S&P 500 index and 40 percent of the 250 largest companies in France and Germany are
defined as family businesses, meaning that a family owns a significant share and can influence important decisions,
particularly the election of the chairman and CEO.
As family businesses expand from their entrepreneurial beginnings, they face unique performance and governance challenges.
The generations that follow the founder, for example, may insist on running the company even though they are not suited
for the job. And as the number of family shareholders increases exponentially generation by generation, with few actually
working in the business, the commitment to carry on as owners can’t be taken for granted. Indeed, less than 30 percent of
family businesses survive into the third generation of family ownership. Those that do, however, tend to perform well
over time compared with their corporate peers, according to recent McKinsey research. Their performance suggests that
they have a story of interest not only to family businesses around the world, of various sizes and in various stages of
development, but also to companies with other forms of ownership.
To be successful as both the company and the family grow, a family business must meet two intertwined challenges:
achieving strong business performance and keeping the family committed to and capable of carrying on as the owner.
Five dimensions of activity must work well and in synchrony:
1. Harmonious relations within the family and an understanding of how it
should be involved with the business
2. An ownership structure that provides sufficient capital for growth while
allowing the family to control
key parts of the business
3. Strong governance of the company and a dynamic business portfolio
4. Professional management of the family’s wealth
5. Charitable foundations to promote family values across generations
Family businesses can go under for many reasons, including family conflicts over money, nepotism leading to poor
management, and infighting over the succession of power from one generation to the next. Regulating the family’s roles
as shareholders, board members, and managers is essential because it can help avoid these pitfalls.
Large family businesses that survive for many generations make sure to permeate their ethos of ownership with a strong
sense of purpose. Over decades, they develop oral and written agreements that address issues such as the composition and
election of the company’s board, the key board decisions that require a consensus or a qualified majority, the appointment
of the CEO, the conditions in which family members can (and can’t) work in the business, and some of the boundaries for
corporate and financial strategy. The continual development and interpretation of these agreements, and the governance
decisions guided by them, may involve several kinds of family forums. A family council representing different branches
and generations of the family, for instance, may be responsible to a larger family assembly used to build consensus on
Long-term survivors usually share a meritocratic approach to management. There’s no single rule for all, however-policies
depend partly on the size of the family, its values, the education of its members, and the industries in which the business
competes. For example, the Australia-based investment business ROI Group, which now spans four generations of the Owens
family, encourages family members to work outside the business first and gain relevant experience before seeking
senior-management positions at ROI. Any appointment to them must be approved both by the owners’ board, which represents
the family, and the advisory council, a group of independent business advisers who provide strategic guidance to the board.
As families grow and ownership fragments, family institutions play an important role in making continued ownership
meaningful by nurturing family values and giving new generations a sense of pride in the company’s contribution to society.
Family offices, some employing less than a handful of professionals, others as many as 40, can bring together family
members who want to pursue common interests, such as social work, often through large charity organizations linked to the
family. The office may help organize regular gatherings that offer large families a chance to bond, to teach young members
how to be knowledgeable and productive shareholders, and to vote formally or informally on important matters. It can also
keep the family happy by providing investment, tax, and even concierge services to its members.
Maintaining family control or influence while raising fresh capital for the business and satisfying the family’s cash
needs is an equation that must be addressed, since it’s a major source of potential conflict, particularly in the
transition of power from one generation to the next. Enduring family businesses regulate ownership issues – for example,
how shares can (and cannot) be traded inside and outside the family – through carefully designed shareholders’ agreements
that usually last for 15 to 20 years.
Many of these family businesses are privately held holding companies with reasonably independent subsidiaries that might
be publicly owned, though in general the family holding company fully controls the more important ones. By keeping the
holding private, the family avoids conflicts of interest with more diversified institutional investors looking for higher
short-term returns. Financial policies often aim to keep the family in control. Many family businesses pay relatively low
dividends because reinvesting profits is a good way to expand without diluting ownership by issuing new stock or assuming
In fact, some families decide to shut external investors out of the entire business and to fuel growth by reinvesting
most of the profits, which requires good profitability and relatively low dividends. Others decide to bring in private
equity as a way to inject capital and introduce a more effective corporate governance culture. In 2000, for example, the
private-equity investor Kohlberg Kravis Roberts gave Zumtobel, the Austria-based European market leader for professional
lighting, a capital infusion (KKR exited in 2006). Such deals can add value, but the downside is that they dilute family
control. Others take the IPO route and float a portion of the shares. An IPO can also be a way to provide liquidity at a
fair market price for family members wanting to exit as shareholders.
To keep control, many family businesses restrict the trading of shares. Family shareholders who want to sell, must offer
their siblings and then their cousins the right of first refusal. In addition, the holding often buys back shares from
exiting family members. Payout policies are usually long term to avoid decapitalizing the business.
Because exit is restricted and dividends are comparatively low, some family businesses have resorted to “generational
liquidity events” to satisfy the family’s cash needs. These may take the form of sales of publicly traded businesses in
the holding or of sales of family shares to employees or to the company itself, with the proceeds going to the family.
One chairman said of his company, “Every generation has a major liquidity event, and then we can go on with the business.”
3. Governance and the business portfolio
With clear rules and guidelines as an anchor, family enterprises can get on with their business strategies. Two success
factors show up frequently: strong boards and a long-term view coupled with a prudent but dynamic portfolio strategy.
Large and durable family businesses tend to have strong governance. Members of these families avoid the principal-agent
issue by participating actively in the work of company boards, where they monitor performance diligently and draw on deep
industry knowledge gained through a long history. On average, 39 percent of the board members of family businesses are
inside directors (including 20 percent who belong to the family), compared with 23 percent in non-family companies,
according to an analysis of the S&P 500.1 “The family is a true asset to the management team, since they have been around
the industry for decades,” said one CEO of a family business. “Still, they separate ownership and management in a good way.”
Of course, it’s important to complement the family’s knowledge with the fresh strategic perspectives of qualified
outsiders. Even when a family holds all of the equity in a company, its board will most likely include a significant
proportion of outside directors. One family has a rule that half of the seats on the board should be occupied by outside
CEOs who run businesses at least three times larger than the family one.
Procedures for all nominations to the board – insiders as well as outsiders – differ from company to company. Some boards
select new members and then seek consent by an inner family committee and formal approval by a shareholder assembly.
Formal mechanisms differ; what counts most is for the family to understand the importance of a strong board, which should
be deeply involved in top-executive matters and manage the business portfolio actively. Many have meetings that stretch
over several days to discuss corporate strategy in detail.
Family businesses, like their non-family peers, face the challenge of attracting and retaining world-class talent to the
board and to key executive positions. In this respect, they have a handicap because non-family executives might fear
that family members make important decisions informally and that a glass ceiling limits the career opportunities of
outsiders. Still, family businesses often emphasize caring and loyalty, which some talented people may see as values
above and beyond what non-family corporations offer.
A long-term portfolio view
Successful family companies usually seek steady long-term growth and performance to avoid risking the family’s wealth
and control of the business. This approach tends to shield them from the temptation – which has recently brought many
corporations to their knees – of pursuing maximum short-term performance at the expense of long-term company health.
A longer-term planning horizon and more moderate risk taking serve the interests of debt holders too, so family businesses
tend to have not only lower levels of financial leverage but also a lower cost of debt than their corporate peers do.
The longer perspective may make family businesses less successful during booms but increases their chances of staying
alive in periods of crisis and of achieving healthy returns over time. In fact, despite the unique challenges facing
family-influenced businesses, from 1997 to 2009 a broad index of publicly traded ones in the United States and Western
Europe achieved total returns to shareholders two to three percentage points higher than those of the MSCI World,
the S&P 500, and the MSCI Europe indexes. It is difficult to provide statistical proof that the family influence was
the main driver. The results were surprisingly stable across geographies and industries, however, and indicate that
family businesses have performed at least in line with the market – a finding corroborated by academic research.
This long-term focus implies relatively conservative portfolio strategies, based on competencies built over time, coupled
with moderate diversification around the core businesses and, in many cases, a natural preference for organic growth.
Family-influenced businesses tend to be prudent when they do M&A, making smaller but more value-creating deals than their
corporate counterparts do, according to the analysis of M&A deals, worth over $500 million in the United States and Western
Europe from 2005 to late 2009. The average deal of family businesses was 15 percent smaller, but the total value added
through it – measured by market capitalization after the announcement – was 10.5 percentage points, compared with 6.3
points for their non-family counterparts.
Nonetheless, too much prudence can be dangerous. Family owners, who usually have a significant part of their wealth
associated with the business, face the challenge of preventing an excessive aversion to risk from influencing company
decisions. Excessive risk aversion might, for example, unduly limit investments to maintain and build competitive advantage
and to diversify the family’s wealth. Diversification is important not only for overall long-term performance but also for
control because it helps make it unnecessary for family members to take money out of the business and diversify their
That’s why most large, successful family-influenced survivors are multi-business companies that renew their portfolios
over time. While some have a wide array of unconnected businesses, most focus on two to four main sectors. In general,
family businesses seek a mix: companies with stable cash flows and others with higher risk and returns. Many complement
a group of core enterprises with venture capital and private-equity arms in which they invest 10 to 20 percent of their
equity. The idea is to renew the portfolio constantly so that the family holding can preserve a good mix of investments
by shifting gradually from mature to growth sectors.
4. Wealth management
Beyond the core holdings, families need strong capabilities for managing their wealth, usually held in liquid assets,
semi-liquid ones (such as investments in hedge funds or private-equity funds), and stakes in other companies. By
diversifying risk and providing a source of cash to the family in conjunction with liquidity events, successful wealth
management helps preserve harmony.
Success is not a sure thing. Many wealthy families around the world lost a lot of money in the financial crisis – losses
that vary by geography but averaged 30 to 60 percent from the second quarter of 2008 to the first quarter of 2009. One
European family investor with a portfolio mainly in the money market and in prime income-generating real estate lost
less than 5 percent. At the other extreme, a family investor in the same country, with 80 percent of his assets in
real-estate developments and hedge funds, both with 50 to 70 percent leverage, lost 30 to 50 percent of the value in
these asset classes at the peak of the crisis.
These different outcomes highlight the importance of a professional organization with strong, consolidated, and rigorous
risk management to oversee the wealth family businesses generate. For large fortunes, the best solution is a
wealth management office serving a single family – either a separate entity or part of a family office providing a range
of family services (described earlier in this article). A wealth-management office that serves a group of unconnected
families is an option when individual ones don’t have the scale to justify the cost of a single-family office.
Our work with family wealth-management offices has helped us identify five key factors that increase the chances of
- a high level of professionalism, with institutionalized processes and
– rigorous investment and divestment criteria
- strict performance management
- a strong risk-management culture, with aggregated risk measurement
- thoughtful talent management
Charity is an important element in keeping families committed to the business, by providing meaningful jobs for family
members who don’t work in it and by promoting family values as the generations come and go. Sharing wealth in an act
of social responsibility also generates good will toward the business. Foundations set up by entrepreneurial families
represent a huge share of philanthropic giving around the world. In the United States, they include 13 of the 20 largest
players, such as the Bill and Melinda Gates Foundation.
Money alone does not guarantee a high social impact. In addition to the financial and operational issues facing any
charitable activity, families must cope with the critical challenge of nurturing a consensus on the direction of their
philanthropic activities from one generation to the next. Some family foundations have tackled the issue by creating a
discretionary spending budget allowing family members to finance projects that interest them. Others give them
opportunities to serve on the board or staff of the foundation or to participate directly in philanthropic projects
through onsite visits and volunteering schemes. This approach is an especially powerful way to engage the next generation
Family foundations also face organizational and operational choices about how best to use their funds. Several have
concluded that in today’s complex environment, partnerships – for example, with nonprofits or nongovernmental
organizations – can promote the family’s social goals. These foundations build on the experience and local presence of
other organizations, particularly when implementing projects in unfamiliar geographies.
To ensure high performance and continual improvement, family foundations must combine passion with professionalism and
a strict assessment of their impact. Despite the difficulties of assessing it, this is vital to make progress and allocate
resources effectively. In our experience, family foundations should focus their monitoring and evaluation efforts around
learning and improved decision making.
They must also approach operations with the mind-set of an investor – minimizing
operating costs and making prudent investments in strategy, planning, and evaluation as well as in highly qualified staff.
Almost all companies start out as family businesses, but only those that master the challenges intrinsic to this form
of ownership endure and prosper over the generations. The work involved is complex, extensive, and never-ending, but the
evidence suggests that it is worth the effort for the family, the business, and society at large.